Consumer Guide to Dentistry surpassed one million visitors served for the year on July 18, eclipsing the traffic milestone more than two months earlier than in 2009, when the site served its one millionth visitor on September 21. The growth reflects significant updates over the last year, notably the addition of a wide variety of new topic areas and the expansion of topics already covered within the site. For example, three new whitening articles ― Lumibrite teeth whitening, Dash teeth whitening and tooth discoloration ― have been added to further enhance the site’s most robust section. In addition, all cost information has been updated to reflect the most current information, and search engine positioning has improved significantly across the board for popular consumer search terms such as TMJ treatment, wisdom tooth extraction, find a local dentist and dental braces.

Consumer Guide to Dentistry expects to welcome more than 1.9 million visitors in 2010, a 32 percent increase over 2009.

Consumer Guide to Dentistry is working with Discus Dental and 3M ESPE to help bring information about the benefits of teeth whitening and dental implants to more than 2 million consumers seeking dental health information.

Discus Dental, recognized as a leader in teeth whitening, enters its second year of advertising with Consumer Guide to Dentistry following a successful program launched in April 2009. With in-office and at-home whitening solutions, including Zoom! and BriteSmile, Discus Dental continues its relationship with Consumer Guide to Dentistry in order to leverage the popularity of the publication’s teeth whitening section, which is expected to serve more than 460,000 visitors in 2010. Consumer Guide to Dentistry is ranked #1 in Google for searches that include teeth whitening, teeth whitening cost and teeth bleaching.

3M ESPE, the dental division of 3M, produces brands and services including ceramics, composites, dental implants, orthodontia and infection control. Consumer Guide to Dentistry is working with 3M ESPE to broaden consumer awareness of implant solutions to common problems faced by denture wearers. 3M ESPE is leveraging the popularity of the publication’s dental implant and dentures sections, which are expected to serve more than 675,000 visitors in 2010. Consumer Guide to Dentistry is ranked #1 in Google for searches that include dental implants, dental implant information and dental bridges.

“Our partnerships with Discus Dental and 3M ESPE offer additional ways in which our site visitors can find valuable resources,” says Allison DiMatteo, editor of Consumer Guide to Dentistry. “We are delighted to work with these exceptional companies to link our quality, up-to-the-minute information with their consumer-oriented oral care solutions.”