A March traffic surge of more than 50 percent over the same period last year saw Consumer Guide to Dentistry hit another milestone by surpassing 10,000 visitors on March 7, 2011. Traffic growth is attributed to the quality of content featured throughout the site’s 150 plus articles, which the editorial team continues to add to and update on a regular basis. (The latest articles to go live cover topics that include saliva and dental implant types.) Traffic also has been fueled by Consumer Guide to Dentistry’s unrivaled search engine positioning for organic search terms related to dentistry and oral health; particularly within Google, the most dominant search platform. Some of the most popular search terms used to access the site include teeth whitening, veneers, TMJ symptoms, TMJ treatments and dental implant costs.

Consumer Guide to Dentistry’s sister sites – Consumer Guide to Plastic Surgery and Consumer Guide to Bariatric Surgery – also continue to show excellent traffic gains with rankings for search terms related to elective procedures that include liposuction and tummy tuck cost.

Dr. David Evans – CEO of Ceatus Media Group – spoke as part of a panel of three experts at the recent Rhinoplasty Symposium hosted by UT Southwestern Medical Center in Dallas. The special event was a first-of-its-kind symposium for a plastic surgery conference focused solely on Internet Marketing and Social Media.

Dr. Evans spoke at length about the nature of consumer search, and how it is used to research elective procedures such as rhinoplasty surgery and breast augmentation. He also discussed the benefits of a properly implemented Internet marketing campaign and how it can enhance surgical practices, fielded questions from the audience, and provided real-time evaluations of several websites from leading plastic surgeons in attendance. The evaluations involved a review of overall design, construction and SEO.

The event was extremely well attended, with more than 250 surgeons joining Dr. Evans for the special two hour session.