Dr. David Evans, CEO of Ceatus Media Group, has published a new article in Plastic Surgery Practice (PSP), a magazine aimed at plastic surgeons seeking innovative practice management strategies. Published in the publication’s June edition, Dr. Evans’ latest article – titled Bringing up the Rear – focuses on the importance of back end web site management. (“Back end” being industry-speak for a site’s software and hardware infrastructure, including server software.)

The article poses plastic surgeons with three distinct questions about how their web site is managed:

1. Is your web site crawlable?
2. Does your back end strategy restrict the display of your before-and-after gallery?
3. Can you take your web site with you?

Dr. Evans discusses the importance of these questions and the impact that their answers could have on your potential to market your practice and draw new clients. As he says, “a beautiful, eye-catching web site design can certainly generate a lot of “oohs” and “ahhs,” but if your web site’s back end isn’t strong, that is about all your gorgeous site will get you.”

Ceatus Media Group is a leader in the field of search engine marketing. With consumer sites catering to dental care, eye care, plastic surgery and bariatric surgery, Ceatus drives targeted traffic to an array of articles that include topics like cosmetic dentistry treatment options, dental insurance plans, breast lift cost, LASIK recovery, obesity and more.

Consumer Guide to Dentistry’s sister publication, Consumer Guide to Bariatric Surgery, will be exhibiting at the 2010 American Society of Metabolic and Bariatric Surgery (ASMBS) meeting in Las Vegas.  Consumer Guide to Bariatric Surgery, a comprehensive online resource providing information on weight loss surgery and related health concerns, will be on display in booth #108 from June 20 to 25. The growing resource educates consumers and helps them find bariatric surgeons through its directory.

Consumer Guide to Bariatric Surgery also offers services for website development SEO. Bariatric surgeons who stop by the booth can learn about the value of being listed in the surgeon directory and/or receive a free website SEO evaluation.

Recent additions to Consumer Guide to Bariatric Surgery include articles covering newer treatments such as the gastric balloon procedure and transoral ROSE. Updates have also been made to various sections, including the cost of lap band.

Consumer Guide to Plastic Surgery and Consumer Guide to Bariatric Surgery experienced significant traffic growth in the first quarter of 2010. The sister publications of Consumer Guide to Dentistry provide comprehensive, informative content geared towards weight loss surgery and plastic surgery. Compared to the first quarter of 2009, Consumer Guide to Plastic Surgery grew its traffic by more than 45 percent, while Consumer Guide to Bariatric Surgery realized 110 percent increase.

Some of the more popular articles on Consumer Guide to Plastic Surgery include those on breast reconstruction, saline breast implants and Latisse treatment. Popular articles on Consumer Guide to Bariatric Surgery include those on lap band surgery cost and gastric bypass cost.