Ceatus Media Group is exhibiting at the upcoming American Society of Plastic Surgeons (ASPS) meeting in Santa Fe, New Mexico from August 24^th to August 27^th. VP of Sales Jack Barrient will be speaking with plastic surgeons about Consumer Guide to Plastic Surgery, Breast Implants 4 You and All About Facial Rejuvenation, sister sites of Consumer Guide to Dentistry. These comprehensive consumer publications provide education on an array of cosmetic and reconstructive topics, including breast reconstruction, brow lift surgery, male plastic surgery procedures, breast implants and more.

The 26^th Annual ASPS meeting will focus on educating plastic surgeons in multiple areas, including the core body of knowledge and related emerging trends. Plastic surgeons are invited to stop by the Ceatus display to get a complimentary website SEO evaluation and discuss practice marketing strategies.

Dr. David Evans, CEO of Ceatus Media Group, has published a new article in Plastic Surgery Practice (PSP), a magazine aimed at plastic surgeons seeking innovative practice management strategies. Published in the publication’s June edition, Dr. Evans’ latest article – titled Bringing up the Rear – focuses on the importance of back end web site management. (“Back end” being industry-speak for a site’s software and hardware infrastructure, including server software.)

The article poses plastic surgeons with three distinct questions about how their web site is managed:

1. Is your web site crawlable?
2. Does your back end strategy restrict the display of your before-and-after gallery?
3. Can you take your web site with you?

Dr. Evans discusses the importance of these questions and the impact that their answers could have on your potential to market your practice and draw new clients. As he says, “a beautiful, eye-catching web site design can certainly generate a lot of “oohs” and “ahhs,” but if your web site’s back end isn’t strong, that is about all your gorgeous site will get you.”

Ceatus Media Group is a leader in the field of search engine marketing. With consumer sites catering to dental care, eye care, plastic surgery and bariatric surgery, Ceatus drives targeted traffic to an array of articles that include topics like cosmetic dentistry treatment options, dental insurance plans, breast lift cost, LASIK recovery, obesity and more.

Ceatus Media Group is headed to Boston for the upcoming 2011 ASAPS conference. Regional account representatives will be on hand to share ideas with ASAPS attendees on generating more patients for a variety of popular plastic surgery procedures like breast augmentation surgery, breast reduction surgery, liposuction and tummy tuck. Attendees also will have a chance to participate in expert presentations about online marketing, search engine optimization and patient lead conversion. Featuring alongside the presentations in Ceatus booth #444 will be the Magic of Sebastian, an act that emphasizes how NOT to have prospective patients “Disappear” to the competition and how to ensure that online marketing strategies aren’t just “Pulled Out of a Hat.”

The conference begins Sunday May 8^th and runs through Tuesday May 10^th.

Following the successful implementation of IP-based directory serving on Consumer Guide to Dentistry, Ceatus Media Group has taken another step to boost the visibility of its clients listed in its other directories. March 7 and 8 saw the launch of IP directory serving on Refractive Surgery News and Breast Implants 4 You respectively. Whereas consumers previously were required to click into the directory and select their location to find local LASIK or breast augmentation surgeons, the IP serving now automatically detects user location and presents them with the three closest surgeons. Not only does this serve as an added convenience for consumers; it also increases surgeon visibility and helps to generate more leads from prospective patients.

Consumers searching online for information about procedures such as presbyopia treatment, breast lift cost or breast augmentation before and after pictures, they can now click into Refractive Surgery News and Breast Implants 4 You, get comprehensive information about the subject and access their nearest surgical options.

Dr. David Evans – CEO of Ceatus Media Group – spoke as part of a panel of three experts at the recent Rhinoplasty Symposium hosted by UT Southwestern Medical Center in Dallas. The special event was a first-of-its-kind symposium for a plastic surgery conference focused solely on Internet Marketing and Social Media.

Dr. Evans spoke at length about the nature of consumer search, and how it is used to research elective procedures such as rhinoplasty surgery and breast augmentation. He also discussed the benefits of a properly implemented Internet marketing campaign and how it can enhance surgical practices, fielded questions from the audience, and provided real-time evaluations of several websites from leading plastic surgeons in attendance. The evaluations involved a review of overall design, construction and SEO.

The event was extremely well attended, with more than 250 surgeons joining Dr. Evans for the special two hour session.